According to statistics, in 2011 China’s total output of 9 million 666 thousand tons of paint, water-based paint production is about 4 million 160 thousand tons. Thus, water paint in our country has been in the paint development trend driven got certain development. The past two years by the impact of the sharp rise in crude oil prices, the price of oil paint solvent required a high, bring enormous cost pressure, at the same time as the response to the voice of environmental protection paint coating industry, more and more enterprises start to transition, water of the road. The development of waterborne industry coatings in China, has played a role in boosting.
Although the water paint has broad prospects for development, but at present in our country has encountered many problems in marketing. First, affected by the national policy, compared to Europe and other developed countries, policies and efforts in the control of VOC emissions, occupation health workers, environmental pollution and other aspects of our country is relatively loose, sometimes even with the policy implementation, are not strict enough for the waterborne coating caused a lot of fort; second, state environmental protection water wood products less publicity, users of water products generally do not understand the traditional consciousness of existence, that the existing products have to meet the individual needs, ignore the impact on the body of the previous third, long-term; some enterprises and oil workers to master the weak awareness of environmental protection, only the immediate interests, habits of traditional solvent based operations, to master new technology and operation.

Requirements of waterborne coatings on Enterprises
The prevention and control of industrial pollution is the industrial development in the process of voice, water-based paint is represent the general trend of development. The promotion of water-based paint mainly has two aspects, namely, market and technology for paint companies, in addition to the propaganda promotion of water-based paint, also should assume responsibility and determination, increase technology research and development of waterborne coatings, promote the development of the industry.
The paint industry homogenization of competition intensified, enterprise strategy implementation difficulties vary greatly, many enterprises have neglected the independent technological innovation. Therefore, paint companies should grasp the technological innovation, which makes the products to maintain the leading position in the industry, improve the competitiveness of enterprises, increase economic benefits of enterprises. With China’s sustained and rapid economic growth, a large number of infrastructure construction, people gradually increase the awareness of environmental protection, environmental protection, water paint is bound to the health of the road, and the water paint industry will usher in a broader space for development.
Water paint is gradually into the civilian market, whether it is in the paint exhibition, furniture exhibition, seminars and other large-scale activities in the paint can see its shadow. It is still a long way, even if the promotion of water-based paint is still a long way to go, but the water paint fit with the green environmental protection will usher in a broad space for development.